K&B Cattle Co. Logo Design (11/04/10)

One good resource to look at is eatwild.com,
it is a website dedicated to grass fed local grown products. There
are hundreds of farm websites that have some pretty cool looking logos
to get some ideas from. -Dave, co-owner of K&B Cattle Co.




> - is it co. or company you want on the logo?
- Co.


> - how is the grass fed beef packaged? -
- At a local, USDA inspected processing facility, in cryovac bags for
maximum quatlity


> - Does the logo have to have a farm or cow?
- no, but something in either an old world feel, or understated modern


> - Is there any special texture or font you'd prefer for the logo?
- I like clean, uniform lines, no bubble type font, a straight forward
cursive could also work

> - What kind of style are you interested in for the appearance of the
> logo? (3-D, basic look, Shape form)
- As I said before, I like clean, modern, design with two or three
colors if no cow or farm scene is being used. I also like the rustic,
old school style, again, minimal.

> - What is the main message you want to get across to the costumers/What is your vision/main goal(s)?
- High quality, hormone and antibiotic free, Local, worh the extra
monitary investment (shown visually through point of sale products)
vs. grocery store


> - What is your mission statement?
- Using sunlight, water, and soil in a management-intensive, grass
forage grazing system, K & B Cattle Co. will produce nutrient-dense,
edible protein from cattle that are humanely treated, healthy, and
free of antibiotics, growth hormones, and pesticides


> - Describe your company in three words.
- Local, Quality, Beef


> - How old is your company?
- 1 year


> - How large do you see your company expanding in the next 10yrs?
- Large enough to absorb two full time saleries, still considered
boutique probably

> - How are you going to slaughter your cows, in a traditional 21st century slaughter house?


-They are taken to a local usda inspected butcher shop. Not a big factory slaughter house.

For next week

Read Kendra, Chapter 5. For Tuesday I need some questions for the owner of K & B Cattle Company. Think about what you might want to know to design a logo for him.

October 21st

A reference on some of the color schemes you've been reading about in the Itten text. LINK

Magazine Cover (color harmony)

Choose a recent magazine article, and create a cover for it. This should be an 8.5” x 11” sheet which uses color harmony to complement the concepts within the text. In order to do this, create a color palette. They must decide what purpose their color palette will serve, and after reviewing the color basics choose a dominant color and accent colors with which to work. Then shades should be selected and varied to create contrasts of light and dark for dramatic effect, compatible hues much be chosen. The piece should then be created using this palette and, the palette documented for presentation along side the end product.

•Read 3rd Itten reading for next class (through page 74)

Quiz

•List the 7 kinds of color contrast
•Describe them
•Name the primary colors
•What are secondary colors
•What are tertiary colors

FOR TUESDAY DO THE ITTEN READING.

•Do the reading.

•Recreate 3 of the illustrative examples from the book using photoshop. Use 3 different types of color contrasts (ie: not 3 examples of simultaneous contrast).

•There will be a quiz based on the 1st 2 Itten readings (Page 19-63) on Tuesday.

For Thursday, October 7th

• Read Itten p. 32-63.
•Bring 4 articles.
•Look at logos of 4 magazines, construct pallete from the magazine's logo.