Colors Make You Crazy!

•What are the primary colors? How can you make a primary color?

•What are tertiary colors? How can you make a tertiary color?

•What are the secondary colors? How are they made?

•A monitor works in what color model? Is it an additive or subtractive color model?

•We read selections from books by 3 authors in this class. Who were the 3 Authors?

•Warm colors lean towards _____ on the color spectrum, while cool ones lean towards ______.

•On the following 3 color wheels fill in a triadic, analogous and complementary relationship.

•A tint is _______. A shade is _______.

•Colors can be embedded with emotional and cultural meanings, what does the color yellow convey?

•Color blindness is more common in ________ (men or women) and the most common color blindness is ____________ (2 colors).

•CMYK Stands for? What does the K mean again? It is an additive or subtractive color model?

•2 complementary colors are placed next to each other in a composition. A.)What does this mean
B.)What effect does it have on how we perceive these hues?

•Value refers to _____. While hue refers to ______.

•What does DPI stand for? What are the standard settings for screen and print media?

FINAL

•What are the primary colors? How can you make a primary color?

•What are the secondary colors? How are they made?

•A monitor works in what color model? Is it an additive or subtractive color model?

•Warm colors lean towards _____ on the color spectrum, while cool ones lean towards ______.

•On the following 3 color wheels fill in a triadic, analogous and complementary relationship.

•A tint is _______. A shade is _______.

•Colors can be embedded with emotional and cultural meanings, what does the color _____________ convey?


•CMYK Stands for? What does the K mean again? It is an additive or subtractive color model?

•2 complementary colors are placed next to each other in a composition. A.)What does this mean
B.)What effect does it have on how we perceive these hues?

•Value refers to _____. While hue refers to ______.

•What does DPI stand for? What are the standard settings for screen and print media?

The Logo Project

The things turned in for the logo project to be completely honest aren't up to snuff. The unthoughtful use of clip art with uninspired font and color choices make me wonder if any of you really care about not only this class but design in general. To think that a college student would actually turn in an assignment in color theory and tell me, "it's clip art with a old-fashioned font, the colors really could be anything" is baffling to me.

I have tried to make you interested in the course material offering you freedom (a magazine cover about whatever you want), professional experience (a logo design assignment from an actual client) and the opportunity to work as a group and it seems like some of you still don't care. On top of that I've told you, and reminded you that you could turn in revised projects for an improved grade yet only on 1 or 2 instances has one of you taken me up on that offer. There are 4 classes left in this class and a lot of you are in danger of failing. The final group projects had better be great, and you're going to need more than just in class time to finish them.

At the end of the semester everyone is going to have to hand in their projects (poster, magazine cover, logo) and the group project separately. They need to be revised and improved as I've been reminding people all semester. If they are you'll pass if not you'll fail. Just a heads up.

Final Group Project

The project is to present a proposal for campus signage and building identity. To outsiders the building layouts and locations are confusing. The group's assignment is to present a proposal for a system of signs, maps and interior architectural elements that connect the buildings through font, sign styles and color palette while differentiating them and giving each building an individual identity.

Each group is to develop a proposal consisting of a powerpoint presentation and a physical 8.5 x 11 printed out proposal with visuals and bulleted points addressing what the issues with the existing signage and how your new design proposals solves these problems.

TUESDAY, NOVEMBER 9th

NO.

NO. Don't do that.

Read Chapter 6 of Kendra. Continue working on the logo. A dairy cow (black and white) is not a cow used for meat. Look at this link for ideas of what to do (self contained image and words) and what not to do (photograph in a rectangle, with no binding box, etc.)

K&B Cattle Co. Logo Design (11/04/10)

One good resource to look at is eatwild.com,
it is a website dedicated to grass fed local grown products. There
are hundreds of farm websites that have some pretty cool looking logos
to get some ideas from. -Dave, co-owner of K&B Cattle Co.




> - is it co. or company you want on the logo?
- Co.


> - how is the grass fed beef packaged? -
- At a local, USDA inspected processing facility, in cryovac bags for
maximum quatlity


> - Does the logo have to have a farm or cow?
- no, but something in either an old world feel, or understated modern


> - Is there any special texture or font you'd prefer for the logo?
- I like clean, uniform lines, no bubble type font, a straight forward
cursive could also work

> - What kind of style are you interested in for the appearance of the
> logo? (3-D, basic look, Shape form)
- As I said before, I like clean, modern, design with two or three
colors if no cow or farm scene is being used. I also like the rustic,
old school style, again, minimal.

> - What is the main message you want to get across to the costumers/What is your vision/main goal(s)?
- High quality, hormone and antibiotic free, Local, worh the extra
monitary investment (shown visually through point of sale products)
vs. grocery store


> - What is your mission statement?
- Using sunlight, water, and soil in a management-intensive, grass
forage grazing system, K & B Cattle Co. will produce nutrient-dense,
edible protein from cattle that are humanely treated, healthy, and
free of antibiotics, growth hormones, and pesticides


> - Describe your company in three words.
- Local, Quality, Beef


> - How old is your company?
- 1 year


> - How large do you see your company expanding in the next 10yrs?
- Large enough to absorb two full time saleries, still considered
boutique probably

> - How are you going to slaughter your cows, in a traditional 21st century slaughter house?


-They are taken to a local usda inspected butcher shop. Not a big factory slaughter house.

For next week

Read Kendra, Chapter 5. For Tuesday I need some questions for the owner of K & B Cattle Company. Think about what you might want to know to design a logo for him.

October 21st

A reference on some of the color schemes you've been reading about in the Itten text. LINK

Magazine Cover (color harmony)

Choose a recent magazine article, and create a cover for it. This should be an 8.5” x 11” sheet which uses color harmony to complement the concepts within the text. In order to do this, create a color palette. They must decide what purpose their color palette will serve, and after reviewing the color basics choose a dominant color and accent colors with which to work. Then shades should be selected and varied to create contrasts of light and dark for dramatic effect, compatible hues much be chosen. The piece should then be created using this palette and, the palette documented for presentation along side the end product.

•Read 3rd Itten reading for next class (through page 74)

Quiz

•List the 7 kinds of color contrast
•Describe them
•Name the primary colors
•What are secondary colors
•What are tertiary colors

FOR TUESDAY DO THE ITTEN READING.

•Do the reading.

•Recreate 3 of the illustrative examples from the book using photoshop. Use 3 different types of color contrasts (ie: not 3 examples of simultaneous contrast).

•There will be a quiz based on the 1st 2 Itten readings (Page 19-63) on Tuesday.

For Thursday, October 7th

• Read Itten p. 32-63.
•Bring 4 articles.
•Look at logos of 4 magazines, construct pallete from the magazine's logo.

For Thursday (September 30th)

•Make a 11 x 17 poster that uses color to convey feeling.

-Think about the readings we have done so far.
-make a color bar (palette) and show it to me on Tuesday.
-For Thursday it needs to be printed out. You can print images out at post.net, it's between the Burger King and the 7 Eleven and costs under 5 dollars.
-It can include found web imagery, photographs taken by you and digitally produced text and imagery.

•Don't forget you also need to do the research paper.

• Email subject: Itten.19 , description of Itten 19-31.

For Thursday

•Itten 19-31.
•Use the color ratio of an existing logo to make a logo or design of your own.
•Research paper is due next Thursday.

For Tuesday September 21st

•Take one logo, print it, trace it, scan it. (grayscale and/or posterize as needed)

•Take the logo and change it in 3 ways. Change its value, its saturation and its hue. (look up definitions in Fehrman chapter 1 if needed).

•Read chapter 2 of Fehrman.

•Research Paper is due soon. WORK ON IT.

90210. (09/02/10)

2 for Tuesday:

•Chapter 1 Fehrman.

•5 Logos, with palettes.
-1 inch high, 10 inches long.
-left to right, most color to least.
-compile into 1 .jpeg or photoshop file, 5 pairings: logo with sampled palette.

•••••••••••••••••••••••••••••••••••••••••••••••
For 3 weeks from today (September 23rd):

•Research paper:


What is Color Theory?

Write a research paper on color theory – its history and various systems. Create a well-written and well-designed document, which incorporates graphic elements and examples to indicate your awareness of issues, concepts, and various theories. The final document should be five pages long excluding cover page and bibliography.

Color Theory. Tuesday August 31.

Here's a copy of a video showing kodachrome footage from 1922. Keep in mind these cameras were huge; 500 pounds or so.


•For Thursday you need to read Kendra chapter 2.

Color Theory

A majority of your readings can be found here.

You need to do 2 things for Tuesday.
•Read Kendra chapter 1 for Tuesday. We will discuss it in class. You might be quizzed on it.
•Use open apple/shift/4 to take a screen shot of a shoe color scheme from nikeid.com. (here), email it to me.